Writing & Content
Arabic transcreation
Rewriting an idea so it works in Arabic. A translated headline is usually correct and flat; transcreation keeps the intent and changes the words, the rhythm and sometimes the whole image behind it. This is what campaigns need.
Arabic Transcreation
What a good brief includes
The more of this you give, the closer the first proposals land.
- The English original, and what it is meant to achieve.
- The audience: Gulf nationals, wider Arab residents, or both.
- The register you want, from formal to conversational.
What moves the price
INFLUR sets no rate for this work. Providers price their own proposals and packages, in AED.
Arabic Transcreation
Questions about this area
What businesses ask before they post a project in this area.
How is this different from translation?
Translation answers what the English says. Transcreation answers what it was trying to do, then says that in Arabic, which often means different words entirely.
Will we be able to judge it?
Ask for a back translation with the delivery, so a reader who has no Arabic can see what the new copy actually says.
Next step
Post your project and compare the proposals
Posting is free, the prices come back in AED, and you choose who does the work.